1/15/2010

Walmart and Pao de Acucar to combine own brands

US supermarket Walmart and Brazilian chain Pao de Acucar are combining their own brand products in order to lower their costs and some of their individual brands will disappear from the shelves. Savings will be made by producing only one design of packaging which in turn will help reduce transportation costs. Pao de Acucar plans to keep only two of its brands; Taeq and Qualita, which promote health and well-being and economical purchases respectively. For its part Walmart plans on keeping four brands, one of which will be aimed at rivalling the Taeq brand with the other three being divided into high, medium and low-priced goods.

Publication: Esmerk - News monitoring
Provider: Esmerk
January 15, 2010

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